What does SWOT analysis stand for?

SWOT analysis is a strategic planning tool used to identify and evaluate the Strengths, Weaknesses, Opportunities, and Threats related to a business or project. It helps organizations assess internal and external factors that can impact their strategic planning and operational effectiveness.

Understanding each component is key:

• Strengths are the internal positive attributes of the organization that provide it with an advantage over competitors.

• Weaknesses are internal negative factors that can hinder the organization's performance or ability to achieve its objectives.

• Opportunities are external factors that the organization can capitalize on to enhance growth or success.

• Threats are external challenges that could jeopardize the organization's performance.

This framework is widely used for strategic planning because it encourages a holistic view of both internal capabilities and external market conditions, allowing organizations to leverage their strengths, improve weaknesses, seize opportunities, and mitigate threats.

The other options do not accurately represent the meaning of SWOT analysis, with differing emphasis or wrong terminology that does not align with this well-established strategic approach.