What do Medical Service Organizations (MSO) primarily target?

Medical Service Organizations (MSOs) primarily target small practices to support them in managing their operations more efficiently and effectively. Smaller healthcare practices often have limited resources and may struggle with administrative tasks, compliance, and the business aspects of providing care. MSOs provide these practices with various services, including billing, human resources, and marketing, allowing clinicians to focus on patient care rather than administrative burdens.

By working with small practices, MSOs can leverage economies of scale and share best practices among their member organizations, ultimately enhancing the quality of care provided to patients. This collaborative approach is particularly beneficial in helping small practices navigate challenges such as regulatory requirements and financial management, which they may find overwhelming without external support.

Large healthcare systems typically have more robust internal infrastructure and resources, while public health organizations and insurance companies do not primarily align with the services that MSOs offer to directly support day-to-day operations of small medical practices.